A digital marketing agency that reports on enquiries, not impressions

AdPulse Media is a full-service digital marketing agency in Kuala Lumpur. Since 2016 we have delivered 320+ projects across search, websites, paid media and content for Malaysian and Singaporean businesses that need customers, not awareness decks.

We started because good products kept losing to better advertisers

In 2016 our founder was running in-house marketing for a retail group and watching competitors with worse products outsell them purely on execution. Not budget — execution. A faster site, clearer offers, better measurement.

AdPulse Media exists to close that gap for businesses that cannot afford to guess. We are deliberately small, deliberately full-service, and deliberately allergic to the monthly “engagement went up” report.

If your marketing already works, we will tell you where the next 20% is hiding. If it does not, we will tell you honestly whether the problem is the traffic, the website or the offer — before you sign anything.

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How we actually work

Four rules that decide what we do on your account every week.

Enquiries, not impressions

Reach and followers do not pay salaries. Every dashboard we build starts with qualified enquiries and cost per acquisition, then works backwards.

Test in public, decide with data

We run a documented testing calendar across ads, pages and content. You see what won, what lost, and what we are trying next month.

No black boxes

You own the ad accounts, the analytics, the domain and the design files. If you ever leave, everything stays with you — that is the deal from day one.

Fewer clients, deeper work

We cap the roster at 18 clients. That is the number our strategists can actually think about properly instead of turning into ticket handlers.

The people on your account

No account-manager relay. You talk to the strategist who touches the campaigns.

Daniel Ooi

Founder & Managing Director

Nine years in digital marketing across retail, property and B2B. Runs strategy and paid media.

Farah Zainal

Strategy Director

Owns messaging, offers and conversion strategy. Ex in-house growth lead at a regional e-commerce group.

Priya Raman

Head of Search

Technical SEO and content. Has taken client sites from invisible to page one in categories nobody thought were winnable.

Marcus Tan

Web & Analytics

Builds the websites and wires up the tracking. Makes sure the numbers you report are the numbers that happened.

Nine years, in short

2016

AdPulse Media opens in Kuala Lumpur with three retail clients and a single service: search.

2019

Web and creative brought in-house, after one too many campaigns stalled on a landing page we did not control.

2021

Privacy changes break browser tracking industry-wide. Proper analytics and server-side tracking become standard on every account.

2024

Passed 320 delivered projects, with 92% of clients staying past their first year.

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